The Spanish arm of multinational beverage firm Coca-Cola is embarking on a campaign that will use ‘nicknames’ to add variety to 100,000 cans of Fa ...
Read More
Category: Marketing
Leading Chinese e-commerce firm Alibaba and confectionery giant Mars have teamed up to offer online distribution for Mars products in China, enabling ...
Read More
BRF, the Brazilian meat processor, is embarking on a partnership with UK chef Jamie Oliver for the launch of a new line of chicken products made with ...
Read More
Unilever-owned US ice cream firm Talenti Gelato has released Flavorize Me, a new marketing campaign which analyses consumers' social media posts to f ...
Read More
Soft drinks multinational Coca-Cola has released a limited edition of its can featuring the American flag to commemorate the 75th anniversary of the U ...
Read More
World-leading non-alcoholic drinks firm Coca-Cola is exploring a new marketing campaign that will see the firm offer meal and recipe suggestions that ...
Read More
France-based dairy and drinks firm Danone has released a new marketing campaign in Spain called Nombres (‘Names’), which matches first names with ...
Read More
German supermarket chain Aldi Nord has launched a new line of fresh lunch meals that rotates on a daily basis, according to an article in the Westdeut ...
Read More
The Australian division of US cereal and snacks giant Kellogg is to open a pop-up "cereal cafe" in Sydney for a limited time, according to reports in ...
Read More
Dutch beer maker Heineken has announced the launch of a new global campaign called Shape Your City that “aims to broaden the imagination of and igni ...
Read More