As part of a recent strategic shift, Japanese bakery firm Yamazaki Bakery has decided against renewing its licencing agreement with international food ...
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Category: Marketing
In an attempt to meet “evolving consumer preferences”, consumer goods giant Mars is set to remove artificial food colors and dyes from all of its ...
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Mondelez International, the global FCMG firm, has announced that it is combining its two confectionery brands Maynards and Bassetts into a single enti ...
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Pocky, one of Japan’s leading snack brands, is to undergo a temporary rebranding exercise in a marketing effort centred on personal messages.
The ...
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Nestle and Facebook have joined forces to release a '360° ' advertising video for the Nescafe coffee brand, uniquely available on the social media pl ...
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Supermarket chain Dia has announced a new marketing initiative in Brazil – launched with the hashtag #pfdodia – based around the concept of ‘foo ...
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United Biscuits, the UK manufacturer of bakery products under the McVitie’s brand, has officially opened its flagship eCommerce store for consumers ...
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Coca-Cola has announced that it is expanding its Share A Feeling marketing campaign – first trialled in Vietnam in July – to Thailand.
Accord ...
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Spirits firm Diageo has announced that it is launching a new global campaign called ‘Joy Will Take You Further’ for its flagship Johnnie Walker Sc ...
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Coca-Cola has become the first company to implement a custom emoji as a form of paid advertising on the social media platform Twitter, according to re ...
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