German frozen food firm Frosta has revealed that it intends to modify its product packaging to display the country of origin for each of the ingredien ...
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Category: Marketing
Dutch retailer Spar has unveiled a new marketing campaign designed to promote its own brand range, by offering consumers the chance to 'swap' branded ...
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Leading Dutch supermarket chain Albert Heijn has announced the launch of new 'recipe boxes', allowing consumers to cook three recipes from scratch bas ...
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Spanish cider producer Trabanco Group has launched a new interactive label which allow the consumer to obtain information about its Sidra Avalon pr ...
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France-based firm Danone is experimenting with a new 'screen' technology that allows it to communicate messages to consumers digitally at point of sal ...
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Coca-Cola has announced that it is extending its ‘Share a Coke’ campaign to Pakistan with a new variation on the theme for the Muslim holy month o ...
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Grupo Pao de Acucar, the leading Brazilian supermarket chain, has opened a new branch of its Minuto Pao de Acucar convenience stores that is scheduled ...
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