Singapore: Ferrero to open first innovation hub in Asia

Singapore: Ferrero to open first innovation hub in Asia

Ferrero, the Italian manufacturer of chocolate and confectionery products, has opened an innovation centre to develop new products in Singapore.

According to Ferrero statement, the hub has been created to develop innovation functions in different areas as health and nutrition, new raw materials and product research and development, consumer insight and foresight activities.

Giovanni Ferrero, chief executive officer of Ferrero, commented: "Innovation has always been a core value for Ferrero. Our products are the result of a strong passion for quality and research. The Singapore innovation center will support Ferrero in its continuous pursuit of cutting edge technological solutions to offer our consumers the best quality products that provide always new taste dimensions".

The confectionery company said that the decision to place the Ferrero Innovation Center in Singapore was motivated by its strategic location in Asia and its prominent role within the global scientific research community.

Source: Ferrero