Further highlighting the growth of bold and challenging taste experiences in FMCG products, this week Gama shines a torch on the latest flavour to be ...
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Category: Insight
This week Gama looks at how the ‘healthy’ associations of the Mediterranean diet are finding a new expression through supplements, with the launch ...
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Exploring the recent craze for breakfast biscuits, and the move towards ‘snacking’ formats in the confectionery and bakery markets, this week’s ...
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This week Gama returns to the prevalent themes of male-oriented positioning and coffee connoisseurship, putting under the microscope a new product tha ...
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This week Gama takes a look at the latest example of indulgent foods transitioning to the drinks industry with the launch of new “drinkable cookies ...
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Gama spoke to John Winnard, Managing Director, William Santus.
What are your day to day activities as Managing Director?
I see my role as facilitati ...
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Underlining the growing appeal of ‘extreme’ taste experiences, this week Gama looks at a new “sour” sports drink based on apple cider vinegar ...
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Gama spoke to Paco Recuero, Marketing Director, Pernod Ricard Spain.
What are your day to day activities as Marketing Director?
As Marketing Direc ...
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In a further example of category crossover in the food and health & beauty industries, this week Gama focuses on Dairyface Beauty Mooscow Hand &am ...
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This week, Gama looks at a new format in the salad dressings category targeting busy female professionals – Ajinomoto Toss Sala Salad Dressing Powde ...
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