White packaging wins out in health & beauty

White packaging wins out in health & beauty

Insight by Gama Compass™

MANCHESTER – 27th February 2015: A study of the latest launches reported by Gama Compass™ reveals that white dominates pack colour choices for new product introductions in the health & beauty industry.

Taking into account launches reported in the last 12 month period, Gama has found that white is the clear leader as a pack colour choice for new health & beauty introductions. White was the primary colour of choice in almost 1 in 3 new products reported, well ahead of black in second place, which was used on just less than 8% of launches.

Aside from white and black, frequently used primary pack colours in health & beauty launches included dark purple and gold, while browns, greens and yellows were among the least popular choices.

Source: Gama Compass™


Notes to editors

 Gama Compass™ is the world’s most detailed source of new product information.

–        Explore new and innovative products from across the globe

–        Unlock insight and discover the trends shaping your market

Cesar Pereira, founder & CEO of Gama, is available for comment. To arrange an interview please contact +44 161 818 8700 or info@gamaconsumer.com.

About Gama

Gama is a global provider of information and insight that specialises in fast moving consumer goods (FMCG) product innovation. With a wealth of experience in business information and a network of over 100 in-country experts in 46 key markets, we offer high-quality news, research and analysis that give our clients a compelling insight into their industry.



– ENDS –