USA: Sonoma Brands launches SmashMallow "snackable marshmallows"

Sonoma Brands, "a one-of-a-kind consumer products incubator and venture fund" founded in January of this year, has announced the launch of a new line of "snackable marshmallows" sold under the name SmashMallow.

Designed to "satisfy any sweet tooth on-the-go", SmashMallow is promoted as a "premium 'snackable' marshmallow brand... created to redefine the sweet snack into a 'better-for-you', reduced guilt option for consumers who care about their health and wellbeing". Additionally advertised as being made with organic sugar and all natural ingredients, SmashMallow Marshmallows are claimed to range from 70 to 90 calories per serving and to be a gluten-free, clean-label indulgence. Cinnamon Churro, Strawberries & Cream, Espresso Bean, Mint Chocolate Chip, Toasted Coconut Pineapple, Meyer Lemon Chia Seed and Root Beer Float comprise the seven varieties promising "taste and wow-factor beyond an ordinary marshmallow".

Commenting on the launch, Sonoma Brands founder Jon Sebastiani said: "At Sonoma Brands, we seek to adapt to ever-changing consumer needs and cravings by invigorating sleepy categories, such as the $36 billion confectionery space. As an avid marathon-runner, I've often found myself indulging in a marshmallow or two from my cupboard when I needed a sweet fix, as a 'better-for-you' and fat-free option. Then on a trip to Paris, I was struck by the fact that bakeries in Europe have decadent marshmallows on display, alongside macarons and other gourmet treats. I knew then that we, at Sonoma Brands, could reintroduce the classic American Marshmallow in a fun, delicious and healthier way, taking it far beyond traditional s'mores".

SmashMallow Marhsmallows go on sale in Sprouts stores across the USA in 4.5oz bags at an RRP of $3.99.

Source: Sonoma Brands (via PR Newswire)