USA: P&G launches Sweet Dreams collection to create an ideal sleep environment
Procter & Gamble has launched the new Sweet Dreams collection fabric care regimen supporting the National Sleep Foundation’s Sleep Awareness Week 2014.
This line is claimed to be formulated with ingredients to clean, soften and freshen bedtime fabrics (e.g. linens and pajamas), helping to create an ideal sleep environment. The range is claimed to be unique, with not many fabric care products claiming to directly help consumers sleep better.
The range, all of which are official products of the National Sleep Foundation, comprises Tide plus A touch of Downy Sweet Dreams (a laundry detergent retailed for $13.99 for a 48-load bottle), Downy Unstopables Dreams (an in-wash scent booster), Downy Infusions Sweet Dreams (a liquid fabric softener, priced around $6 for a 40-load bottle), and Bounce Sweet Dreams (dryer sheets, priced around $6 for a 150-count box).
Source: P&G / Nicole's Nickels