USA: OPI launches Neons collection
Nail varnish manufacturer OPI has launched its first full size neon shades for consumers, a move described by the company as a “welcome addition to OPI’s permanent line”.
The Beauty Hub reports that the line arrives in time for summer with electric shades of lemon-lime, tangerine, hot pink, coral, lime and purple.
Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP explained that: “with hands and feet constantly on display during warmer months, wearing nail lacquer is a must”. She went on to add: “I am a big fan of bright colors for summer, and Neons by OPI delivers a bold look that pairs perfectly with sun-kissed skin. To really make the neon shades pop, I recommend using Put a Coat On!, a new white base coat developed to be worn with bright lacquer hues to further enhance colour”.
Source: The Beauty Hub