USA: Nestle extends Pure Life water brand with new Exotics range

Home Non-Alcoholic Drinks USA: Nestle extends Pure Life water brand with new Exotics range
USA: Nestle extends Pure Life water brand with new Exotics range

USA: Nestle extends Pure Life water brand with new Exotics range

July 17, 2014 By Innovation Editor - North America In Non-Alcoholic Drinks, North America

Nestle has extended its Pure Life water brand in the USA, with a new fruit-flavoured Exotics range, Just Drinks reports.

Described by Nestle as being "made by infusing all-natural essences of exotic fruits into sparkling water", the range is free from both calories and sweeteners, according to packaging claims. Exotics targets consumers “who are moving away from carbonated soft drinks and other sugary beverages towards water as healthy hydration”, the company added in a statement.

In line with the Exotics branding, four tropical-0riented flavours have been launched: Mango Peach Pineapple, Strawberry Dragon Fruit, Tangerine, and Key Lime. The products are sold in boxed packs of 8 x 12oz cans for a recommended price of $2.99.

Three of the flavours have been launched in Target stores across the US, with the Key Lime flavour slated for launch later in the year.

Source: Just Drinks / Nestle