USA: Nestle and Hostess Brands to team up for ice cream launches

Leading food firms Nestle and Hostess Brands are teaming up for the launch of new ice cream products based on well-known Hostess brand names, according to a report in CSP Daily News.

The new product line is said to include a range of 1 pint take-home ice cream tubs, set to hit retailers between February and May. Of the new launches, CupCakes Ice Cream is reportedly a chocolate flavour product featuring cake pieces and a cream frosting swirl, while Twinkies Ice Cream is described as sweet buttercream-flavored ice cream with sponge cake pieces and a vanilla frosting swirl. Meanwhile Sno Balls Ice Cream is described as a marshmallow-flavored ice cream with chocolate cake pieces and a whipped coconut swirl.

The new range is the latest venture for Hostess Brands in the frozen space, following the launch of deep-fried Twinkies as a frozen product in 2015.

Source: CSP Daily News