USA: Mondelez International agrees partnership with Facebook

Mondelez International has announced a global partnership with Facebook as it looks to gradually refocus its media spend on digital channels, Food & Drink Business Europe reports.

The multinational food company has conducted a number of brand campaigns on Facebook in the recent past, including for Cadbury Creme Egg, Milka and Nilla Wafers.

According to Binin Bough, Vice President of Global Media and Consumer Engagement, Mondelez International: “For the first time, we’ll be able to incorporate Facebook at the core of our media investment plans. This isn’t just about having a social media strategy; it’s about digitizing our entire approach to communications.”

The agreement is stated to cover 52 countries across the world including the United Kingdom, the United States, Brazil, India and the Gulf States.

“Every day, people spend more of their time on mobile and on Facebook, which is built around people and the things they care about. We’re excited to team up with Mondelez International to make marketing personal again.”  Carolyn Everson, VP Global Marketing Solutions, Facebook commented.

Source: Food & Drink Business Europe.