USA: Molson Coors to distribute Sol brand in the US
The US-based multinational brewing company Molson Coors has signed an agreement with multinational Dutch brewer Heineken for the import and distribution of Sol brand in the US.
The 10-years agreement will allow MillerCoors, US division of Molson Coors, import, market and distribute Sol brand in the US market.
According to Foodbev the agreement brings both companies the opportunity to focus on key areas of growth within their respective portfolios.
In a statement made by Molson Coors CEO and President Mark Hunter said: "Given the steady growth of the Mexican import segment in the US over the past few years, the addition of Sol represents a key addition to our portfolio."
Established in 1899, Sol brand is a pale large with an ABV of 4.5% that has been part of the Heineken’s US portfolio since 2004. Mexican-made beer will continue to be brewed in Mexico.