USA: Mila Kunis to be new face of Jim Beam bourbon

From March 2014, actress Mila Kunis will be the face of a new marketing campaign for Jim Beam bourbon.

The Jim Beam brand’s first ever global marketing campaign will be led Mila Kunis and is aimed at reaching more than 100 markets worldwide. Kunis has also joined Jim Beam as a global partner.

The television campaign will launch across Jim Beam’s largest markets including the UK, the USA, Australia and Germany.

“This partnership signifies a truly new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we’ve enjoyed on the brand. Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner,”  said Kevin George, senior vice president and chief marketing officer at Beam.

The campaign is set to launch on the 17 March 2014, with Kunis featuring heavily in the content published online and across social media platforms.

Source: FDIN