USA: Malibu announces launch of Rum Sparkler
Malibu Rum has announced the launch of its newest product venture, Malibu Rum Sparkler, which combines the company’s rum with coconut water, infused with bubbles.
According to a company press release, as the leading coconut rum around the world Malibu has given a fresh outlook on the combination of the classic Caribbean rum with coconut water and carbonation. It also states that Malibu Rum Sparkler debuts with a cork and colourful foil wrap which is said to be a first for the brand.
Josh Hayes, a senior brand manager for Malibu spoke of the launch by saying “Malibu Rum Sparkler joins a rum portfolio that truly challenges and delights the taste buds of cocktail lovers – from higher proof Malibu Black, to low-calorie Malibu Island Spiced, to tequila spiked Malibu Red and perfectly pre-mixed Malibu Cans, we clearly aim to push the boundaries.” He added that the company are “capitalizing on the growing demand and popularity of coconut water and giving consumers yet another reason to party with friends.”
Malibu Rum Sparkler is bottled in both coconut and peach flavours.