USA: Kellogg Co. connects with Hispanic community
The Kellogg Co. is said to be taking a fresh approach to connect with Hispanic families with a new digital platform, Dias Grandiosos.
According to Food Business News, the platform features recipes, tips, articles, and content designed for Hispanic families.
Christopher Rivera, associate director of multicultural brand marketing at Kellogg commented on the platform launch by saying: “Dias Grandiosos is grounded in the understanding that Latinas are trying to find balance between maintaining their cultural heritage while embracing a more American lifestyle”.
He went on to add “We help to find this balance through deliciously nutritious recipes, compelling articles and relatable stories about real Hispanic women and their families with topics that she cares about and that are relevant to our brands. The information provided is provided by real Latinas thus making it unique”.
Source: Food Business News