USA: Ito En launches “culinary” matcha green tea

Ito En, a leading producer of green tea, is releasing a new matcha powder for culinary uses – Ito En Matcha Love Culinary Matcha.

Finely milled matcha powder is fast becoming a popular ingredient for its rich umami taste and antioxidant rich benefits, Ito En said.  Ito En Matcha Love Culinary Matcha is packaged in a 100 gram tin and can be used for baking  or cooking, whether for sweet or savoury dishes, the company added.

Rona Tison, Ito En Sr. Vice President of Corporate Relations, commented: "With more people falling in love with the vitality of matcha, our Culinary Matcha makes it easy for home cooking. Aspiring cooks can now enjoy the purity of the entire green tea leaf in a variety of recipes, both traditional and new".

Ito En Matcha Love Culinary Matcha retails for $19.95.

Source: Ito En