USA: General Mills buys Epic Provisions

General Mills has announced that it has bought the meat snack company Epic Provisions for an undisclosed sum.

Epic Provisions is an animal protein snacks company co-founded in 2013 by Taylor Collins and Katie Forrest, who will remain in the company after the acquisition. The company’s original Epic meat, fruit, and nut bars, available in varieties such as Bison Bacon Cranberry, Beef Habanero Cherry, Chicken Sesame BBQ and Pulled Pork Pineapple, along newer products such as Epic Jerky Bites and Epic Hunt and Harvest Trail Mix. Epic bars are sold throughout the US at Whole Foods Market, Sprouts Farmers Market, Natural Grocers, and at sporting and hiking shops and some conventional stores. The acquisition will operate under the Annie’s umbrella, another General Mills acquisition.

“The acquisition of Epic positions General Mills for exciting growth with a highly authentic brand in an entirely new natural snacking category”, said John Foraker, president of Annie’s: “A purpose-driven brand like Epic perfectly aligns with the experience and capabilities set that Annie's brings to the table. Epic has tremendous potential for growth in the natural snacking category. We're committed to maintaining the great-tasting Epic snacks people love while further building this important brand to drive positive impact we can be proud of well into the future”.

Source: General Mills