USA: Diageo launches Crown Royal Regal Apple Canadian Whisky
Diageo has has expanded its Crown Royal Canadian Whisky portfolio with the launch of Crown Royal Regal Apple, a blend of hand-selected Crown Royal whiskies and Regal Gala apples.
Promoted as a blend that creates the ideal balance of flavour and whisky, Regal Apple is said to open with a slightly tart, crisp, apple flavour with notes of caramel and light spice finishing on a crisp apple note with balanced sweetness.
"Crown Royal always strives to appeal to our consumers' evolving tastes to create innovative expressions worthy of their enthusiasm for this historic whisky", said Yvonne Briese, vice president of marketing, Diageo North American Whiskey. "We are thrilled to release Crown Royal Regal Apple which delivers on the signature smoothness, quality and tradition consumers have come to know and love from Crown Royal".
Crown Royal Regal Apple, packaged in an emerald green carton, will be sold across the US at a suggested retail price of $24.99 for a 750ml bottle.