USA: Coca Cola and OPI team up for teen-oriented nail lacquer shades
The Coca-Cola Company has teamed up with OPI for a range of nail colours inspired by Coca-Cola products.
OPI, the multinational brand owned by Coty Inc, has announced a partnership with The Coca-Cola Company through which a number of well-known Coca Cola brands (including Coca Cola itself as well as Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta), will be the inspiration for a limited edition of OPI nail lacquer to be launched in July 2014.
Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company said: "We are very pleased to partner with OPI, a sublime nail polish brand with global reach and influence in our teen target audience," adding: "Coca-Cola has a long history of collaborating with beauty brands and lifestyle in order to connect more closely with consumers and tastemakers a way that is meaningful and relevant to them."
Suzi Weiss-Fischmann, Co-founder and Executive Vice President of OPI commented: “As a world leader in the professional nail industry, OPI is thrilled to partner with the largest beverage company in the world, The Coca-Cola Company. These two iconic brands symbolize happiness in a bottle, so savor the feeling of refreshing and invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer.”
Source: Gondola Digital / The Telegraph