USA: Chobani set to expand portfolio

Chobani LLC, a Greek yoghurt manufacturer, has announced plans to branch out and expand its product portfolio from June 2014. The expansion will see Greek Yogurt Oats, Chobani Indulgent, Chobani Kids and Chobani Kitchen products added to the company range.

Food Business News reports that Greek Yogurt Oats is a line of chilled Greek yoghurt mixed with fruit and oats, while the Indulgent line targets the dessert sector and features Greek yogurt mixed with a variety of ingredients such as dark chocolate and fruits.

Chobani Kids are said to be snacks with low-fat plain Greek yogurt and reduced sugar, while the Chobani Kitchen products are to be used in meal preparation. They are made with 4% whole milk and are available in a multi-serve format for recipes or a single-serve occasion.

Hamdi Ulukaya, founder and chief executive officer of Chobani, said: “With our new products and innovations, we are extending the way people enjoy Greek Yogurt in America and bringing better food to more people”, adding: “We are just getting started”.

Peter McGuinness, chief marketing and brand officer for Chobani also spoke of the expansion by saying “Our new flavours and formats bring new experiences with Greek Yogurt and deliver on our founding premise of people have taste, they just need more good options”.

Source: Food Business News