USA: Balance Bar introduces Balance Bites Pop-able Snacks

Balance Bar, the US producer of nutritional energy bars, has expanded its portfolio with a new bite-sized snack which is said to be “perfect for grab-and-go munching”.

Balance Bites Pop-able Snacks are positioned as “perfect for an on-the-go afternoon snack or a wholesome addition to your breakfast mixed into Greek yoghurt”. In addition, they are claimed to have only 190 calories and 13 grams of protein, and to be gluten and GMO free.

Bradley Charron, Senior Vice President and General Manager for Balance Bar, said: ”Balance bites are a delicious, fresh addition to the category, answering consumer demand for a product that’s nutritious and perfect for busy, on-the-go lifestyles. It is an exciting time for Balance Bar as we continue to transform smart snacking”.

Available in two flavours – chocolate and peanut butter – Balance Bites Pop-able Snacks will be available in single-serve pouches at an RRP of $1.79.

Source: Balance Bar