USA: Bacardi launches Gran Reserva Maestro de Ron
Bacardi has expanded its range of white rum with the launch of a new ‘super premium’ Gran Reserva Ron for the US market.
Claimed to be the ultimate white mixing rum for cocktail connoisseurs looking for superior character, Gran Reserva Maestro de Ron is described as being double-aged using white oak casks that impart soft notes of oak and a smooth taste.
“We are thrilled to announce the launch of Bacardi Gran Reserva Maestro de Ron, which is yet another stepping stone towards premiumisation within the rum category”, comment Arvind Krishnan, VP and brand MD, rum category at Bacardi USA. “Bacardi has always been dedicated to creating only the best possible rums and we believe we have continued in that tradition with Bacardi Gran Reserva Maestro de Ron. The rum embodies the versatility of a mixing spirit without sacrificing the bold characteristics of an aged, super-premium liquid”.
Bacardi Gran Reserva Maestro de Ron will be available across the US at an RRP of $24.99.
Source: The Drinks Report