USA: Bacardi acquires Angel’s Envy Bourbon

USA: Bacardi acquires Angel’s Envy Bourbon

Bacardi has expanded its portfolio of super-premium spirits with the acquisition of Louisville-based Angel's Share Brands, Louisville Distilling Co., and its Angel’s Envy™ brand.

The company said the deal marked its entry into the bourbon category of the North American whiskey sector.

“We have a clear strategy aligned to meet consumer needs in premium spirits and are building an even stronger portfolio through innovation and acquisition. The purchase of Angel’s Share Brands and the ANGEL’S ENVY portfolio further reinforces our commitment to growing the super-premium spirits sector”, said Bacardi Limited CEO Mike Dolan.

Barry Kabalkin, Vice Chairman of Bacardi Limited, added: “We are thrilled to add ANGEL’S ENVY, one of the most exciting brands in the North American whiskey category today, to our highly focused portfolio of iconic brands”.

Bacardi said that Angel’s Envy would continue as a standalone operation, meaning the business structure, employee base, production, distribution, commercial and marketing activities will remain unchanged.

Source: Bacardi