USA: 7-Eleven expands private label range

Home Food USA: 7-Eleven expands private label range
USA: 7-Eleven expands private label range

USA: 7-Eleven expands private label range

July 1, 2015 By Innovation Editor - North America In Food, North America

7-Eleven is expanding its private label range in the USA with two new snack lines under the 7-Select GO!Yum and 7-Select GO!Smart names.

The new lines are said to have been inspired by customer feedback and aim to “satisfy consumer requests for variety in both indulgent and better-for-you products”.

“We set out to surpass customer expectations with products exclusively available at 7‑Eleven stores. We are confident that we are exceeding the quality standards of leading national brands with our 7-Select brand”, said Sean Thompson, 7‑Eleven senior director of private brands. “7-Select GO!Yum introduces an indulgent assortment of savory and sweet snacks, with a level of quality more likely found at a specialty store than in a convenience store. Each product is made with premium ingredients curated for imaginative taste combinations and an out-of-the-ordinary sensory experience”.

Products in the 7-Select GO!Yum and 7-Select GO!Smart ranges include ice cream, popcorn, tortilla chips, and yoghurt bars.

Source: 7-Eleven