US: Starbucks launches new Evolution Fresh juices with organic chia

The Evolution Fresh brand line, part of the Starbucks group since 2011, has been expanded to include new varieties based on organic chia.

The new Cold-Pressed Organic Splendid Carrot smoothie  is said to feature carrots accented with a sweet citrus burst from orange and pineapple. Chia seed powder, cucumber, ginger and turmeric are said to combine to provide a nourishing and bright celebration of carrot. Meanwhile Cold-Pressed Organic Avocado Greens is said to have the tropical sweetness of pineapple and orange, leafy goodness from spinach, romaine and kale, cucumber for a refreshing, cool flavour, creamy avocado, and turmeric for a zesty zing. The new vegetable-based drinks are being made available in Whole Food Market stores in the US.

“We wanted to produce something different, and at the same time we want our Evolution Fresh™ juices to have a personality that stands out,” Darlene Yang, Starbuck’s brand manager said. “We want a good, assertive flavor that people will be passionate about. People come to Whole Foods expecting to find new, unique, different things and I think they’ll enjoy both of these products”.

Source: Starbucks