USA: PepsiCo launches Pepsi Fire
PepsiCo, the global snacks and soft drinks giant, will unveil a new limited edition of flavoured cola under the Pepsi Fire brand name.
Packed in 20oz bottles and 12oz cans, Pepsi Fire is a cinnamon-flavoured beverage that will be available for eight weeks in the US starting on 22nd May.
Lauren Cohen, marketing director for Pepsi, commented: "Summer is one of the most anticipated times of the year, and Pepsi Fire is going to ignite this season with an unexpected and spicy twist to our classic cola taste."
Pepsi Fire is also sad to feature a Snapchat code on the pack that unlocks a variety of exclusive Snapchat features, including unique lenses, geo-filters and a new Pepsi mobile game, when scanned.