UK: Wensleydale Creamery launches new “luxury” yoghurt range

Wensleydale Creamery, most famous for the production of Wensleydale cheese, has entered the yoghurt category with the launch of Wensleydale Creamery Yorkshire Yogurt.

Promoted as “naturally thick and creamy”, the range is packed in pots designed to highlight the fruit layer underneath the yoghurt, according to the company.

“We spotted a clear gap in the market for a luxury Yorkshire Yogurt range with a focus on premium quality and a naturally creamy taste”, said David Hartley, Managing Director of The Wensleydale Creamery. “The Wensleydale Creamery is a trusted dairy brand which is renowned for quality and great taste. We are following on from the success of our award winning Yorkshire Wensleydale cheese, and more recently butter, which has been well received by consumers in the wider dairy category”.

Available in four flavours – strawberry & raspberry, lemon curd, rhubarb & vanilla and toffee apple – Wensleydale Creamery Yorkshire Yoghurt is due to be sold in Asda supermarkets and independent stores with an RRP of 79p ($1.22) for a 150g pot.

Source: Wensleydale Creamery