UK: Unilever launches sustainability initiative – for consumers
Unilever has developed a campaign to “motivate people to live sustainably”, according to Just Food.
"Project Sunlight aims to galvanise and build momentum behind a movement that is already happening. We know people all over the world want to adopt more sustainable behaviours, but need these to be easy and to fit with the way they live their lives. As a global consumer goods company, we have the means to help people realise this ambition," said Unilever's Chief Marketing Officer Keith Weed.
According to Unilever, the decision to launch the campaign on the 20th November (Universal Children's Day) was done in an effort to tap into how consumers’ minds change when they become parents.
Alongside a video, launched on YouTube in a number of countries, Unilever has also created dedicated website which encourages consumers to carry out an “act of sunlight”. The website links beneficial activities to a number of Unilever’s key key global brands including Domestos, Flora, Knorr and Dove.
Source: Just Food