UK: Tangerine Confectionery to launch yoghurt-coated popcorn

UK popcorn manufacturer Tangerine Confectionery is set to unveil a new yoghurt coated popcorn product in January, in a launch that is described as being the first of its kind in the UK.

Described as being made from “air popped” wholegrain, Butterkist Yogurt Coated Popcorn is claimed to contain only 95 calories and will be available in 160g ‘sharing’ bags and 6 x 20g multipacks at an RRP of £1.49 ($2.17) and £1.69 ($2.46) respectively.

Anjna Mistry, Butterkist senior brand manager said: “The popcorn market is forecast to reach £207m by 2017, buoyed by a growing legion of popcorn fans who are constantly seeking to build on their enjoyment with new taste experiences. As taste is at the heart of everything we do with Butterkist, our Yogurt Coated Popcorn will capture our customer’s imagination and enhance their experience. The innovation will stretch both the brand and category to drive increased excitement and engagement”.

Butterkist Yogurt Coated Popcorn will be made available in supermarkets such as Waitrose, Morrisons, Asda and Sainsbury’s, as well as convenience stores and wholesalers.

Source: Talking Retail