UK: Tangerine Confectionery launches Refreshers Fizz Balls

Tangerine Confectionery has unveiled Refreshers Fizz Balls as the latest addition to its product portfolio under the Candyland brand.

The small round sweets are said to replicate all the elements of traditional Refreshers sweets in a new format. Each pack will contain raspberry, lemon, lime and orange, candy balls with a sherbet centre, while bags are designed utilising the classic Refreshers branding, with brightly coloured swirls.

Commenting on the launch , Adrian Hipkiss, marketing controller at Tangerine Confectionery, said: “Our Refreshers product is one of our biggest selling kid’s singles items, and consumers have a real affection for the brand. The bon bon market is currently one of the fastest growing confectionery sectors, so by combining the two we are creating a product that is guaranteed to spark interest with consumers".

Candyland Refreshers Fizz Balls sweets are due for launch in February 2015 in 140g bags, with an RRP of £1 ($1.57).

Source: FDIN