UK: New Covent Garden redevelops product range
New Covent Garden Soup has announced plans to redevelop its range, including the launch of a new “Skinny Soup”.
New Covent Garden Soup is planning a revamp of its soup range that will see improvements to recipes, flavours, and product quality, Talking Retail reports. The new range will focus on high quality fresh British ingredients, a more effective cooking process and a range of new flavours that offer a modern contemporary twist, it is claimed.
The Skinny Soup is said to have been launched in response to consumer demand for low-salt, high-vegetable content. Four flavours are being made available: Souper Green with Italian Basil Pesto, Goan Spiced Chicken and Lentils, Quinoa & Turtle Beans with Chilli Lime & Tomato, and Vegetable & Green Lentils.
Rob Dixon, marketing controller for New Covent Garden, commented: “The brand has always been a household favourite at the forefront of the chilled soup category, and these product developments further reinforce our position as category innovators, providing fresh, fulfilling soups to consumers across the UK”.
Source: Talking Retail