UK: Nestle to launch new Aero Mousse chocolate bar

Nestle is expanding its offer under the Aero brand with the addition of a new Aero Mousse variety that is described as featuring “two different textures within one bite” and aims to provide an indulgent treat “that goes beyond the norm”.

The bars are said to be designed to appeal to women who are constantly on the go.

Commenting on the launch, a Nestle UK & Ireland spokesperson said: “Aero Mousse has been created in response to an increased desire and trend from consumers to experience something that goes beyond the norm when it comes to indulging in chocolate confectionery. The Aero chocolate and mousse layers within the product deliver two different textures within one bite and, as the product melts, we believe it will satisfy the need for an indulgent chocolate pleasure hit. And what’s more, because it’s Aero, it won’t leave consumers feeling heavy and weighed down afterwards”.

The new variety will be available as a single impulse bar, available from 18th May (RRP £0.62 / $0.96), as well as a 150g sharing block, available from 1st June (RRP £2 / $ 3.10).

Source: Forecourt Trader / Talking Retail