UK: Mondelez moves Trebor into sugar-free power mints

Mondelez International, the global confectionery and snacks firm, is expanding its Trebor mints range in the UK with the launch of the sugar-free Trebor Mighties.

Sold in a transparent box format, the new "small mints" will be available in Mint and Berry Mint varieties and will be supported with a £1.2 million TV campaign. They reportedly aim to "deliver a wave of cooling refreshment".

Commenting on the launch, Trebor senior brand manage Elena Mallo Tirado said: "Trebor is the bold, unapologetically minty mint and Mighties is the perfect addition to the portfolio, delivering just that – big, bold flavour with continuous long-lasting freshness. Our consumer research showed an ‘outstanding’ desire for Trebor Mighties amongst consumers, and with these two flavour variants topping the mints category, we’re hugely excited to launch this product. It’s great that we are now also able to give consumers the choice of a sugar-free option. We believe this line will intrigue and excite younger shoppers".

Source: Scottish Local Retailer / FDIN