UK: Mondelez International to launch Ritz Bakefuls

Mondelez International, the confectionery and snacks giant, is set to launch a new line of savoury snacks in the UK under the name Ritz Bakefuls.

Described as a crispy, baked snack with 30% less fat, Ritz Bakefuls will be sold in multipacks of 5 x 23g single serve bags and will be available in Cream Cheese & Onion and Sea Salt & Vinegar flavours.

Commenting on the launch,  Ritz senior brand manager Sandra Ferreira said: "We’re excited to launch another NPD from the Ritz Bakery. Bakefuls are packed with punchy flavour and baked to golden deliciousness making them only 109 calories per pack and a perfect to answer the trend for tasty products that are better for you. Given the success we’ve seen with Ritz Crisp & Thin, especially on the key metric, which is incrementality to the category, we are confident that Ritz Bakefuls will also help retailers drive incremental sales in healthier crisps and snacks".

Source: Mondelez International (via Talking Retail)