UK: MBG Group completes the acquisition of Feel Good Drinks

UK: MBG Group completes the acquisition of Feel Good Drinks

German drinks business and firm MBG Holdings GmbH (MBG) is to complete the acquisition of The Feel Good Drinks Company (FGD).

The initial partnership was established 2 years ago and included a major investment resulting in rapid growth, MBG said in a statement. The recent launch of Feel Good Fruit Teas in Germany and Dubai will be followed by a launch of the products in more markets later this year and further innovation is in the pipeline, the company added.

Dave Wallwork, The Feel Good founder who will continue to manage the UK business, commented: “This is a fantastic milestone for our brand and business, Feel Good is a great fit with the MBG portfolio and it’s entrepreneurial business model – we have already worked together to explode brand volumes in MBG’s core markets and will continue to deliver more growth for Feel Good and the MBG portfolio here in the UK and worldwide”.

MBG CEO Andreas Herb said: “The UK, alongside Russia, The Middle East and Holland, is a major growth market for our successful brands, led by Feel Good Drinks, Scavi & Ray premium prosecco, Salitos Tequila Beer and Effect Energy – with more to follow. We also see opportunities for further acquisitions to build our business in coming years”.

Source: MGB / FMCG News