UK: Marc Jacobs Fragrances to open “Tweet” shop
The UK’s very first money-free Twitter store is set to be opened in Covent Garden, London between 15th and 17th August by Marc Jacobs Fragrances. No money will needed at the pop-up store as all transactions will be made purely by social media with customers using the hashtag #MJDaisyChain.
According to the Independent, customers will be encouraged to “shop” by tweeting using the hashtag, with bigger ticket items including Marc by Marc Jacobs handbags offered as a reward for more creative tweets. As well as tweeting for products, customers will be able to enjoy a social media orientated lounge with free wi-fi, drinks, a nail bar, photo booth and a DJ set by Hana Hanra.
A similar pop up store was launched by Marc Jacobs in the USA during New York Fashion Week in February.
Source: The Independent