UK: Kerry Foods to partner with Men’s Health in new ready meal launch

Kerry Foods, the Ireland-based dairy and meat firm, has announced the launch of a new line of ready meals in partnership with the male lifestyle magazine Men’s Health that is designed to appeal to  “time poor”, “health conscious” consumers.

The Men’s Health Kitchen range will include nine high-protein frozen meal options, three kinds of pulses and grains and three spice rubs. According to Men’s Health, each ready meal will contain at least one ‘five a day’ serving, as well as being a source of fibre, high in protein and low in fat, sugar, salt, and oil.

Commenting on the launch, Kerry Foods brand manager Charlotte Bourne said: “The range is designed as a consistent lifestyle choice, aimed at enticing consumers who are willing to pay a premium price for nutritionally balanced meals made from natural ingredients”.

The Men’s Health Kitchen line will be available on the shelves across the UK from April at an RRP of £3 ($4.29) for a 425g meal.

Source: FDIN / Global License / Just Food