UK: Chivas Regal launches first new blend in seven years

Chivas Regal, the luxury whisky brand belonging to Pernod Ricard, has seen the launch of a new blend named Chivas Regal Extra.

In a statement the company described Chivas Regal Extra as a special selection of whiskies matured in Oloroso sherry casks together with the rarest and finest Chivas malts, creating a rich and generous Chivas blend, for those who look for more.

Collin Scott, Master Blender at Chivas Regal, said: “This is our first new global expression since 2007”.

He added: “The mark of its quality lies in its rich and generous taste which we’ve created by using some of our rarest whiskies built on a rich foundation of malts that have been matured in a higher proportion of sherry casks. This process delivers a profound depth of flavour and a whisky that showcases the character of this unique blend, taking it to a whole new level”.

Chivas Regal Extra will be stocked at whisky retailers around the world plus other specialist spirits merchants, the company said.

Source: Pernod Ricard