UK: Carlsberg launches 0.0% abv lager
Carlsberg has announced that it is continue to expand to its alcohol free beer offer with the introduction of a new 0.0% abv lager under the Carlsberg brand.
Described as being “crafted using the natural ingredients of hops, malt and water” the new 0.0% abv product is available to the off-trade in a four x 275ml bottle format and to the on-trade in a single 275ml bottle format.
David Scott, Director of Brands and Insight at Carlsberg UK, commented: “The introduction of Carlsberg 0.0% means that the Carlsberg portfolio truly has a beer for every occasion”.
“Insight shows us that drinkers are increasingly looking to find alternatives for when alcohol may not be a suitable option but still want the satisfaction of a great tasting beer, and we’re confident that Carlsberg 0.0% delivers on these key factors”, he added.
The new product will join the company’s existing alcohol-free range that includes San Miguel 0.0% and San Miguel 0.0% Limon.