UK: Boots launches personalised app

UK health & beauty retailer Boots has recently launched a digital app which personalises deals for consumers based on their shopping habits.

According to Retail Gazette, the app works in conjunction with the company’s advantage card and will offer customers an alternative to paper coupons within the My Offer feature.

Ruth Spencer, Boots Loyalty and Multi-Channel director, commented: “We know that our customers love to receive personalised offers on the products they use the most and 87 per cent of our customers use the coupons they receive in their quarterly mailings. However over a third of customers tell us they regularly forget to put paper coupons in their purse and can miss out on the best offers for them”.

She went on to add: “This latest digital tool marks our on-going commitment to enabling customers to access the best of Boots in one, simple place”.

Source: Retail Gazette