UK: AG Barr launches Rockstar Freeze energy drink

AG Barr is expanding the Rockstar range by introducing a new variety that will deliver a “cool sensation which adds a new dimension to the drinking experience”.

Named Freeze, the new drink will feature a novel “chilling taste sensation” and will be launched in the “refreshing” flavours of Frozen Lime and Frozen Watermelon. The new variants are said to contain the usual blend of caffeine, taurine and B vitamins as the original Rockstar drink.

“Energy shoppers love to try new drinks and exciting new flavours and concepts are the key drivers of Rockstar’s success”, said Adrian Troy, AG Barr’s head of marketing. “The brand is continuing this trend with its innovative new variant, Rockstar Freeze”.

“Consumers love to drink ice cold drinks”, he added. “Rockstar Freeze not only tastes great, it also delivers a deliciously cool sensation which adds a new dimension to the drinking experience”.

Source: Talking Retail