UAE: P&G adds new items to Olay White Radiance collection

Two new products featuring a “breakthrough cellular level whitening formula” have been added to the Olay product line in the UAE, P&G has announced.

White Radiance Intensive Fairness Serum and Intensive Fairness Cream provide whitening results that “come from deep cellular radiance, making your skin glow from within”, according to P&G. The products contain a new formula called CelLucent ™  – an ingredient named Sepiwhite and niacinamide are combined to allow Olay's special complex to penetrate skin at a cellular level and induce whitening from within, it is claimed. The products are also said to come with improved UV protection, with an increased SPF 50 formula for intensive protection.

"The women of the Middle East need reliable products with proven results to protect their skin against the effects of the region's harsh climate. Olay's White Radiance collection offers a premium experience to enhance your skin's inner glow," said Mubashara Khalid, Olay Brand Manager, Arabian Peninsula. "White Radiance's new, breakthrough technology goes deep into the skin to create cellular-level whitening. The results are impressive; we now have our most advanced whitening range yet."

White Radiance Intensive Fairness Serum and Intensive Fairness Cream will go on sale with a RRP of 89.25 AED.

Source: P&G