Trends in frozen pizza: taking on the pizzeria
Insight by Gama Compass™
MANCHESTER – 13rd June 2017: The frozen pizza category has witnessed increasing moves towards authentic styles and recipes, as well as a focus on special dietary needs and convenience benefits, according to Gama’s latest research.
While somewhat less active in NPD terms than some other categories, pizza nonetheless plays a notable role in frozen food innovation across many regions. According to the latest insights from Gama Compass – Gama’s leading platform for innovation – pizza has accounted for 6% of all frozen food NPD globally since 2014, compared to just 1% in the chilled foods space.
"New product development in the frozen space mirrors a drive towards greater perceptions of quality across frozen food as a whole", commented Gama editorial director Tom Warden. "Firms active in the frozen pizza category are looking to expand product appeal through premium branding, more ‘genuine’ and tempting products – especially with an emphasis on thin or ‘authentic’ dough bases, as well as, increasingly, catering to demand for allergen-free formulations and quick, on-the-go or sharing formats".
Source: Gama Compass
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Notes to editors
Tom Warden, Gama editorial director, is available for comment. To arrange an interview please contact +44 161 818 8700 or email@example.com.
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