Trends in frozen pizza: taking on the pizzeria

Trends in frozen pizza: taking on the pizzeria

Insight by Gama Compass™  

MANCHESTER – 13rd June 2017: The frozen pizza category has witnessed increasing moves towards authentic styles and recipes, as well as a focus on special dietary needs and convenience benefits, according to Gama’s latest research.

While somewhat less active in NPD terms than some other categories, pizza nonetheless plays a notable role in frozen food innovation across many regions. According to the latest insights from Gama Compass – Gama’s leading platform for innovation – pizza has accounted for 6% of all frozen food NPD globally since 2014, compared to just 1% in the chilled foods space.

"New product development in the frozen space mirrors a drive towards greater perceptions of quality across frozen food as a whole", commented Gama editorial director Tom Warden. "Firms active in the frozen pizza category are looking to expand product appeal through premium branding, more ‘genuine’ and tempting products – especially with an emphasis on thin or ‘authentic’ dough bases, as well as, increasingly, catering to demand for allergen-free formulations and quick, on-the-go or sharing formats".

Source: Gama Compass

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About Gama

Gama is a global provider of business information and services specializing in product innovation and international trade. Through our worldwide network of over 100 experts in more than 46 countries, we offer high-quality news, research, analysis and partnering services. We deliver actionable insights, enabling you to make more informed decisions and supporting you to unlock new business opportunities.

Notes to editors

Tom Warden, Gama editorial director, is available for comment. To arrange an interview please contact +44 161 818 8700 or


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