Thailand: Prairie Marketing launches My Chewy confectionery brand

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Thailand: Prairie Marketing launches My Chewy confectionery brand

Thailand: Prairie Marketing launches My Chewy confectionery brand

July 18, 2016 By Innovation Editor - Asia Pacific In Asia Pacific, Food, Products

A new milk confectionery brand called My Chewy is being made available in Thailand  by Thailand Prairie Marketing. a leading importer and distributor of personal care, confectionery and food products.

The candy comes in two flavours: one containing matcha (green tea powder) at its heart and the second with a coffee filling. Described as soft, chewy sticky sweet made with dairy milk, My Chewy Milk Candy is round in shape and features a central core of concentrated matcha or “aromatic” coffee, depending on the variety.

380g and 70g packs of the product are to be sold through department stores and supermarkets, priced at 65 THB ($1.86) and 18 THB ($0.51) respectively, while a smaller 38g size will be available exclusively at 7-Eleven for a price of 10 THB ($0.28).

Source: Thai PR / Prairie Marketing