Supplements discover their Mediterranean side
The latest innovation insight from Gama Compass™
MANCHESTER – 26th January 2015: This week Gama looks at how the ‘healthy’ associations of the Mediterranean diet are finding a new expression through supplements, with the launch of a cholesterol support tablet based on functional botanical ingredients – Reserveage Bergamot Cholesterol Support with Resveratrol.
Recent years have seen a groundswell of support behind what is often termed the ‘Mediterranean diet’ – a regime said to provide a number of health benefits, particularly in relation to cardiovascular function. Prompted by a belief that the lower incidence of heart disease in Mediterranean countries is linked to certain beneficial dietary habits, and even in the absence of a firm understanding of which elements of that diet provide the greatest benefits, a number of ‘Mediterranean’ ingredients have seen their stock rise in health terms – from grains and fish to red wine and olive oil.
Piggybacking on the Mediterranean diet phenomenon is Reserveage Bergamot Cholesterol Support with Resveratrol, a new product from US supplement producer Reserveage Nutrition that “delivers three Mediterranean botanicals that help maintain healthy cholesterol levels and provide antioxidant support”. Alongside olive fruit extract, the product contains a bergamot complex that is claimed to “help maintain cholesterol, triglycerides and lipids within normal range” as well as a polyphenol complex based on organic red grapes and resveratrol from wildcrafted Japanese Knotweed to promote “healthy cellular productivity”.
Regardless of the veracity of its health claims, Reserveage Bergamot Cholesterol Support with Resveratrol makes an interesting case for the ability of broad nutritional themes to impact the functional sector. By effectively aligning their products to those ideas that have wide exposure in the consumer space – such as the Mediterranean diet – manufacturers of supplements and other functional products may hope to increase accessibility and appeal for their brand lines, as well as benefitting from the added credibility of broadly-accepted, mainstream dietary trends.
Additional sources: Wall St Journal / NHS / Mayo Clinic
Image source: Reserveage
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Cesar Pereira, founder & CEO of Gama, is available for comment. To arrange an interview please contact +44 161 818 8700 or info@gamaconsumer.com.
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