Spain: Son Tus Aromas to expand presence with new outlets

Son Tus Aromas, a low-cost chain selling its own label fragrances, is increasing its presence with the opening of 15 new stores across Spain.

The chain was established few months ago in Denia (Alicante ) and currently operates several outlets in cities such as Barcelona, Malaga, Girona and Zamora. It plans to open the new stores by the end of 2014

Maria Angeles Garcia, co-founder and head of product and operations, "We are selling a product in perfume that is widely appreciated but sometimes unaffordable, by way of a new model that has already shown success out in the market. We realized that we could offer something new to the market through attractive differentiators: in the way we displayed the product, the way we presented it to end consumers, and through an attractive price".

Son Tus Aromas offers over 150 fragrances for women, men and children.

Source: Son Tus Aromas