Spain: Mahou San Miguel expands African presence
Mahou San Miguel, a Spanish brewer, has announced the launch of its Cinco Estrellas brand in Cameroon. The launch is aimed at increasing the company’s presence in the African continent, Mahou’s second biggest market after Europe.
According to Granconsumo.tv, Mahou San Miguel Group’s volume sales grew 16% last year in Africa. The company already sells its products in countries such as Morocco, Ghana, Algeria, Guinea and Congo. The Spanish brewery exports to 50 countries across the world and accounts for 75% of the total volume of beer exported in Spain. In 2012 Mahou San Miguel exported 11% of its total sales volume.
Jonathan Stordy, CEO of the Intenational Business Unit of Mahou San Miguel, commented that Africa is the world’s fastest growing market for beer products.
Mahou San Miguel has a broad product range including brands such as Solan de Cabras, Marcilla, Hornimans, Kronenbourg, Alhambra, Selecta, and Mezquita.