South Korea: Too Cool For School introduces mascara with adjustable brush

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South Korea: Too Cool For School introduces mascara with adjustable brush

South Korea: Too Cool For School introduces mascara with adjustable brush

January 18, 2016 By Innovation Editor - Asia Pacific In Asia Pacific, Health & Beauty, Packaging, Products

Too Cool for School, a cosmetics manufacturer based in Seoul, South Korea, has recently rolled out a new “transforming” mascara under the brand Dinoplatz Twisty Tail.

The new product is described as featuring an adjustable dial that allows consumers to customize the brush to the desired angle in a choice of three positions. When the dial is turned furthest the angle of the brush is at its most acute, allowing the consumer to reach the lashes in both corners of the eye.

According to the company, the mascara is also made with an “air gel” formula that allows lashes to be curled lightly and quickly. In addition, the mascara is said to be washable with just warm water.

Dinoplatz Twisty Tail Mascara is available in Too Cool for School stores and also online channels at an RRP of 23,000 KRW ($18.93).

Source: Daily Cosmetic