South Korea: It’s Skin signs deal to enter India

It’s Skin, South Korea’s major cosmetic manufacturer, has signed a deal with retail giant Dabur to sell 120 products under its name in India, according to a report in Yonhap News.

The products will be sold in 10 New U shops in New Delhi before rolling out a further 20 shops in the capital and other cities later in the year.

According to an article in Cosmetics Design Asia, the move could also be a stepping stone towards establishing a standalone presence in India, with the firm reportedly keen on opening 10 stores of its own in the Indian capital this year.

It’s Skin, which is known for its snail cream Prestige Cream d’escargot, is said to be planning to introduce various cosmetic lines into India, including Snail, Power 10 Formula LI Effector, Collagen Elasticity, Aloe Smoothing, Baby Products and Macaroon Lip Balm.

Source: Yonhap News / Cosmetics Design Asia